There is an ad on YouTube right now in which a foul-mouthed woman tells viewers to use a product that will cover up the smell, and ideally the existence, of your No. 2s.
Bethany Woodruff is the actress in the commercial, and she is hilarious. In the spot, she talks about the adage that 'girls don't poop' and happily demonstrates the benefits of using Poo~Pourri in a variety of places.
The ad went viral in September is has gotten more than 19.4 MILLION hits on You Tube.
So we just had to find out more about who was behind creating Poo~Pourri for our Success From Scratch segment!
Listen to Bill tell Poo~Pourri's story
You know it, you love it, you put it on everything.
So, what's the real story behind this spicy little gem?
Well, it started 33 years ago with a shy, Vietnamese refugee who was suffering from 'hot sauce withdrawal' here in the states.
Today, David Tran's company, Huy Fong Foods sells 20 million bottles of sriracha a year, and makes more than $1 billion in worldwide profits without spending a cent on advertising.
But Tran told the digital news site Quartz, his goal:
“...was never to become a billionaire. It is to make enough fresh chili sauce so that everyone who wants Huy Fong can have it. Nothing more.”
Halloween is here! And, it makes entrepreneurs and theme parks tons of money.
Melissa Carbone has a perfect Success from Scare story.
Melissa is a former employee of Clear Channel. She left in 2010 and started her own company, Ten Thirty One Productions.
She recently went on Shark Tank looking for a big investment.
She entered the room trailed by a growling zombie and the room burst out into laughter.
But…that stopped when she asked for $2 million investment for a 10% stake in her business, which creates and produces live horror attractions.
Melissa told the panel about her popular 17-day Halloween event here in Los Angeles called the Haunted Hayride. She told them that every year, it sells out, and for those 17 days, they make about $1.8 million, which drew gasps from the sharks.
Production costs are about $1.2 million, so when you do the math, her company walks away with $600,000 in profit at the end of the run.
Daymond John (Founder and CEO of the clothing brand FUBU), gave her this offer: $2 million for a 40% stake.
But….she held out and threw a counter offer out there: $2 million for a 20% stake.
Dallas Mavericks owner, Mark Cuban took it immediately, and that became the largest deal in Shark Tank history.
The popularity of Halloween events like Melissa's mirrors trends for the holiday overall.
It’s estimated that Americans will spend about $7 billion on Halloween this year.
So, if you’re willing to spend that on YOUR own Halloween activities, just think about what huge companies will spend to get you through their doors.
Before Knott's Berry Farm became the first park with a major Halloween celebration 40 years ago, most regional theme parks had trouble making money after Labor Day.
Knott's success with Halloween gave those parks an extra incentive to extend the season longer and make some money.
Reports vary, but it’s estimated that the ‘Scary Farm’ event accounts for about 20% of the park's annual business!
So….Using Knott’s example, all other major theme parks have been rushing to catch up to their success with the concept of devoting their parks to a month-long (or more) Halloween theme.
We Zombiefied Handel...You can 'Dead Yourself' with the app here!
Apparently, we love zombies.
Zombies have always been around with classic films like 1968’s ‘Night Of The Living Dead’, and 1978’s ‘Dawn of the Dead’, but vampires have always gotten top billing.
Zombies have clearly taken over in the last few years.
The Season 4 premiere of AMC's ‘The Walking Dead’ on October 13th averaged 16.1 MILLION viewers.
And experts say if you account for ‘time-shifted playback, (people who watch the show after the fact) the viewership was closer to 20 million.
The Walking Dead beat every other scripted or reality show on TV that night in the 18-49 year old demo, network OR cable.
In addition, 88% of all TV related TWEETS in the first minute of the show that night were about The Walking Dead.
There's even a popular Zombie themed restaurant in Iowa called The Zombie Burger + Drink Lab.
If you think of Domino's as a pizza-delivery chain, you're only partly right.
What you might not know is that the corporation's real money comes from selling dough and toppings to franchises, not from delivering pizza to your doorstep.
This leads to a fairly remarkable set of facts about Domino’s business:
Fueling it’s own franchisees with:
ü And store supplies, is now worth over $1 billion annually to revenue. (MORE AT YAHOO)
Prankvertising- or the use of prank tatics against an unsuspecting audience- seems to be becoming a bigger part of today’s advertising world. Prankvertising can be a very successful advertising technique but you have to be able to find the balance between good advertising and a bad joke. This type of advertising can be very useful because with social media, it seems the funnier, crazier, more memorable the stunt is the more it is shared and spread. The trick with prankvertising is finding the right amount of trickery. When done right, these ads can have huge success, but when done wrong, they can be taken offensively and ruin a brand’s image. Lets look at a few examples.
Most recently, a prankvertisment for the movie “Carrie” came out. Heres the background. The movie is about a girl with telekenetic powers. So they set up a coffee shop with moving tables, falling books and even a stuntman that gets thrown up a wall. This prankvertisment’s success is largely due to the hilarity of it. Just watch the patrons faces as this goes on. They are clearly terrified which is great advertisement for the actually movie, “Carrie.”
(Courtesy Youtube and LoyolaDigitaladvertising)
The former vice president for Oral-B used to make a six figure salary, but now he stays afloat by working two part-time jobs.
Bloomberg says Tom Palome considers himself a lucky man. He's been able to pay off his home, travel, and put his kids through school.
Read more at Bloomberg News
Watch his story unfold here:
A recent article at Forbes is the perfect example for our Success From Scratch segment.
If you don’t know the name Chad Mureta, you’ve probably used one of his biggest products.
He’s responsible for the Emoji app, the app that gives you access to tons of ‘emoticons’ you can send to people via your tablet, iPhone, etc.
The app has been downloaded 50 million times.
He’s created several popular apps, and has raked in millions of dollars…and it all started…by accident…LITERALLY.
In 2009, at the age of 28, Chad was just a guy working in real estate in South Carolina.
He worked long hours, sometimes 18 hours a day.
One night he took the night off (his first night off in 2 years) to go to an NBA basketball game.
On the drive home he started reconsidering his life. He realized his business wasn’t his passion.
He was exhausted, stressed, his finances were in poor shape due to a few bad real estate deals.
He was unhappy and wanted a change.
He told Forbes:
“I had no money, I had no life. I was absolutely miserable and never felt more helpless.”
He says he remembers saying to himself:
“I need to make a change, but how?”
At that moment, a deer crossed his path, and as he tried to avoid it, he collided with it, hit the median and his car flipped FOUR times.
The deer died on impact.
Chad survived, but his life forever changed. Read more at Forbes.com