Brands built without advertising, it sounds impossible right? I can’t imagine anyone saying you should never advertise, and when is not a good time to advertise? It’s a mystery for sure, but there are some huge brands out there that indeed did not advertise, and you know them very well. What a concept, that’s like saying, let’s give everything away and we will make money. Well, that is true also, competing with major companies by giving away core product and services is hard to walk away from, it’s even harder to compete against FREE.
But I’m not interested in talking about free, I want to talk about free from advertising, as in not advertising and still making billions. Imagine that, no advertising and creating a huge cash machine at the same time. How you ask, that’s the 64 million dollar question isn’t it? I mean, if you knew the answer, if we all knew the answer, we would have these mass fortunes ourselves. It’s not as simple as not advertising, but it’s close, it’s called Word Of Mouth, sound familiar? We practice it everyday on Social Networks.
Have you heard of Wayne Gould? He is the creator of Sudoku, the secret of Sudoku’s success was this, he offered the Times an endless supply of puzzles at no cost, there’s that FREE again. He offered the free puzzles with one request, that the times put a tiny credit on each puzzle, his website URL. Mr. Gould never purchased any advertising, it was a barter of sorts. The rest as you know it, is history.
Imagine this, you can’t just walk in a buy this car, you are selected. That’s right, no matter how much money you have or the position you hold will get you in the door. This brand has yet to purchase advertising, not one dime. Why? Because their customers are their marketing. They rely on word of mouth, special events and Social Media. The car? Ferrari. Read more at OwenGreaves.com