
In 2010, Time Magazine named Kickstarter as one of the ’50 Best Inventions of the Year”
Kickstarter is described as a “crowd-funding” site. It’s a place where creative people can put their ideas out there and ask for help getting those projects funded.
In fact, KFI's own Bryan Suits, recently got his book project funded via Kickstarter!

- Charles Adler (mid 30s)
- Perry Chen, 36
- Yancey Strickler, 33
…are the architects of Kickstarter.
In 2002, Chen, then a waiter and a Tulane Business school graduate, was trying to organize a $20,000 concert, but couldn’t afford to assume the risk on his own, so the concert never happened.
He started thinking of ways to make sure that this wouldn’t happen to him again.
In 2005, he approached, Yancey Strickler, music journalist and the editor-in-chief of the website, eMusic, with the idea for Kickstarter.
They went to Charles Adler, a tech designer and fleshed out the idea for what they called a “marketplace for creativity” and a place where people who needed money for a project could get it.
To date:
- more than 84,000 projects have been posted to Kickstarter
- more than 35,000 of those projects have been fully funded
- the website has raised nearly $500 million for projects with more than 3 million people pledging money for projects
- Most successfully funded products raise less than $10,000 but to date, 22 projects have raised more than $1 million
- 17 Kickstarter financed films have appeared at the Sundance Film Festival….FIVE of those won awards
There are many categories of projects. For example:
- Music
- Film
- Art
- Design
- Food
- Publishing
- Technology
According to Kickstarter’s guidelines:
- Funding is for projects only, and projects have to have a clear goal. A project will eventually be completed, and something will be produced by it. A project is not open-ended. Starting a business, for example, does not qualify as a project.
- Kickstarter does not allow charity, cause or ‘fund my life projects’
There’s also a list of ‘prohibited’ things you can’t start a project for.
If you don’t fall into one of the prohibited categories, it’s simple and free to POST your project.
You go to Kickstarter and:
- Describe your project with a video or description
- Set a target amount of funds to raise
- Set a deadline to raise the funds
Then you send out the link to friends, family, or via social networks and wait for the donations to come in!
If you get enough donations in your allotted time, then:
- Kickstarter takes 5% as their fee
- You pay 3-5% to Amazon.com’s credit card service
- You get the rest and you move your project forward.
If you don’t raise the money by the deadline:
- the deal is off
- your contributors keep their money
- Kickstarter takes NOTHING
Critics say there is one worrisome part of Kickstarter.
What if a project that was fully funded is never completed? After all, when a project is funded, the creator gets their money minus the fees.
Because of that, can Kickstarter be liable if a project isn’t completed?
Kickstarter says NO, their Terms of Use require project creators to fulfill ALL rewards of their project (for example if they were offered a signed photo for a donation) or refund any backer whose reward they do not or can not fulfill.
Since creators receive their money after their project is funded, Kickstarter can not issue refunds.
Kickstarter says that creators of projects that are fully funded are expected to keep those that donated to them up to date on the status of the project through completion.
If a funded project isn’t completed, the creator of the project needs to find a resolution, such as offering refunds or detailing exactly how funds were used to satisfy those that backed the project.
Here’s one thing to remember, this is not an investment. You’re basically giving your money away. So if you invest in a movie that makes a HUGE amount of money, you get nothing but the pleasure of knowing that you helped make it possible and whatever little trinket they offered you for contributing.




















