Brad Newman thinks that people who post lots of reviews on websites such as Yelp or TripAdvisor don't get enough respect from the businesses they write about.
So he's come up with his own business, a Manhattan Beach company called ReviewerCard that issues IDs to prolific online reviewers to help them get better service than the rest of us.
Granted, that's not how Newman, 35, would put it. He sees ReviewerCard as a way to enhance the relationship between amateur reviewers and the hotels or restaurants they visit.
"I'm going to review them anyway," Newman said, "so why not let them know in advance? It's not hurting anyone."