Hostess Brands Inc. is selling Twinkies, Ding Dongs, Ho Hos and other brands to Apollo Global Management and Metropoulos & Co. for $410 million. Evan Metropoulos, a principal of the latter firm, said in an interview that he wants to have the snack cakes back on shelves by June and that the brands could benefit from new flavors and other product extensions.
``There's no mistake, we've got to move smartly, we've got to move quickly,'' Metropoulos said.
He also said that comedians Will Ferrell and Zach Galifianakis are at the top of his ``wish list'' for potential pitchmen. But he doesn't plan on formally approaching anyone about marketing deals until after the sale closes in coming weeks.
Read more on the KFI News Blog