Oscar Mayer stands by its new bacon so much, or so the company says for its newest advertising stunt, that they think it can send actor/comedian Josh Sankey across the country with it and nothing else. Specifically, 3,000 pounds of its new thick cut bacon that they're touting as "worth its weight in gold," and therefore ought to be used as currency, according to the campaign's logic. For Sankey's journey that means no cash, credit cards or anything else. Sankey plans to visit 12 American cities until his experiment concludes in Los Angeles on September 23.
Tom Bick, director for integrated marketing communications and advertising at Oscar Mayer touted the new product as a "massive, awesome bacon," to the New York Times. So far, the bacon is "awesome" enough to get Sankey a couch to sleep on in
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