Tinseltown’s most iconic landmark is having some work done.

The legendary, if faded, white Hollywood sign set in the hills of Los Angeles is getting its first makeover in roughly 35 years this week as crews have started an eight to 10 week effort to completely spruce up the most famous nine letters in Southern California.

The sign gets repainted periodically — the last time was in 2005 — but this project is far more ambitious. Workers will strip off all the old paint and add a protective layer consisting of 110 gallons of acrylic primer and a sparkling coat of 275 gallons of white exterior paint. 

A local Los Angeles commercial painting crew will handle the job, sponsored by Sherwin-Williams and the Hollywood Sign Trust — not quite as exciting as when mules hauled the original 43-foot-tall metal letters up Mount Lee as an advertisement for a real estate development called Hollywoodland in 1923. (MORE)