Many breast cancer survivors say a crop of pink-ribbon campaigns have hit a new low — by sexualizing breast cancer.
A poster for the "Save 2nd Base" fund-raiser at Tao restaurant in Las Vegas last month, for example, depicted a curvy model in a string bikini, noting "everyone in pink bathing suits receives open bar." An online version of the ad went viral, spread by outraged cancer survivors. The Las Vegas restaurant did not return phone calls for this story.
Although proceeds were to benefit Komen, the cancer group's spokeswoman Andrea Rader says Komen hasn't heard how much was raised, and won't accept the donation. Rader says the Las Vegas restaurant was supposed to get Komen's approval before launching the ads, but did not.
“We would never have approved that," Rader says. Rader notes that Komen, which has been criticized for its "cause marketing" partnerships with companies such as KFC, disapproves of coy language for body parts. "We just say 'breasts,'" Rader says. Read more at the Detroit Free Press
Boobs in low-cut shirts, boobs in sports bras, boobs in showers and boobs in a baby's mouth. It's these sorts of images that make up the latest overtly sexy breast cancer public service announcement.
The ad, created by Chilean agency Lowe Porta, Santiago, places the focus on the chests of the women featured, rather than on the women themselves. In fact, you see a whole lot of boobs in this advertisement, but not one face. After a montage of breast close-ups, the
But not everyone is convinced that this
This ad follows other decidedly sexed-up breast cancer awareness campaigns that have been released in recent years. The Keep A Breast Foundation's "I Heart Boobies" campaign plasters its tagline onto T-shirts and bracelets, and a 2009 ad from Rethink Breast Cancer proclaimed "Save the Boobs" and featured a lithe young woman strutting near a pool in a white bikini.
According to the National Cancer Institute, 226,870 women were diagnosed with breast cancer in the United States in 2012 alone, and 39,510 American women died of breast cancer in the last year. But does focusing on "boobies" mean saving these women's lives? Some women (and men) remain skeptical. More at the Huffington Post.