Cash Mob - A group of people who assemble at a local business and buy items from that business. The purpose is to support both the businesses and the overall community.
The following interview is with August’s “Making Change” Award winner Bill Handel, radio personality at KFI-AM. Bill currently is the host of KFI’s morning show and is the host of his own legal advice show, “Handel on the Law”. Bill and KFI have successfully completed one cash mob and are already in the process of planning more.
Q. What motivated you to organize a cash mob?
The idea initially came from our Program Director, Robin Bertolucci. Once word of a cash mob spread, there wasn’t a doubt that we wanted to implement a cash mob as soon as possible. With an audience of over 1 million people, I knew the success of this event would be dependent on the KFI listener.
Why did you choose the location of your mob?
For our first cash mob, we sent out an invite over the radio and asked listeners to send in a request, via phone or email, for a well-deserving business to get mobbed. Toy Boat Toy Boat Toy Boat received a mass amount of votes. Toy Boat Toy Boat Toy Boat had nearly three times as many votes than any other business. Clearly, it was a no brainer that this store was the winner. This local toy store, located in Corona del Mar, California, has been struggling during the economic downturn. Recently, owners Lori and Mike Curtain had to close three other locations, and they were behind in rent. Because of their financial situation, they were facing the possibility of closing this location as well.
Read more here.