Coming on the show at 4 PM is Jeff Ritterman, a Richmond City Councilman, former cardiologist and anti-soda crusader, who will explain his war on soda.

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On May 15, city council leaders In Richmond voted 5-2 to put a special tax on sodas on the November 6 ballot. The soda tax would add a one-cent per ounce surcharge to soda and other sugary fruit drinks with less than ten percent juice. Under the ordinance, grocery stores, markets, and other vendors that sell beverages would pay the business license fee and monitor ounces sold per year.

Richmond city councilman Jeff Ritterman is now calling for supporters of the tax to help raise $100,000 for his Fit For Life campaign. Headed by Ritterman, the Fit For Life campaign seeks to get Richmond residents to volunteer to respond to the epidemic of childhood obesity.

Ritterman has appealed to residents to facilitate fund raising events and throw house parties in the community to raise awareness about the soda tax issue and donating to the campaign. “We can win this, but I need to raise $100,000 for mailings, printing, robo-calls, and lawn signs,” said Ritterman in an email sent out to Richmond residents last week. “We don’t need the money all at once, but we need $15,000 right away for a mailing and for door hangers. We have already started precinct walking.”

Read more in Richmond Confidential.