Arnold Schwarzenegger never does anything small: muscles, movies, extramarital affairs. And with his steroidal forthcoming autobiography, Total Recall: My Unbelievably True Life Story, heavily embargoed until its Oct. 1 release and his appearance on 60 Minutes planned for the prior night, he is shouting out not “I’ll be back,” but “I am back.”

Unfortunately, there are few of his old friends who agree with him. The fallout from his impending divorce from Maria Shriver, with the sordid revelations that he fathered a child with their longtime housekeeper, has dealt the former California governor a body blow no amount of hours in the gym can fix. “Arnold is up there by himself in his mansion all alone with his pictures and souvenirs of a career,” says one of his old friends. “He’s like Citizen Kane.”

A master at marketing and PR, however, Arnold is promoting the book with a publicity blitz as calibrated as any political campaign. A few weeks ago, the former governor agreed to meet me for lunch, on the condition that I not quote directly from anything he said until after the 60 Minutes episode airs.

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