The University of Tennessee fraternity member whose Google search now links him to the act of “butt chugging” held a press conference on Tuesday to deny reports that he consumed alcohol through his rectum at a party in late September.

“On Friday, September 21, 2012 I made a bad choice regarding drinking. That decision almost cost me my life, and I deeply regret it,” said Alexander Broughton, 20, wearing a bright orange shirt and dark suit and surrounded by his stoic Pi Kappa Alpha fraternity brothers. “However, the scandalous accusations surrounding that event never happened, and I completely deny them.”

After Broughton finished reading a short statement, a reporter asked: ”Can you clarify what did happen that day?”  He responded: “It’s a long story.”

Read more at the Washington Post