With just weeks left before the November election, Gov. Jerry Brown said Friday that he plans to launch a “full-on campaign” next week, starting with an event Tuesday at UCLA, aimed at convincing voters to pass his tax measure, Proposition 30.

“It’s definitely a very close and challenging race and I’m going to spend the next three weeks doing everything I can to make sure we put it over the finish line,” he said.

The governor said he hasn’t been in all-out campaign mode yet — despite mounting opposition campaigns from conservative tax advocates and from proponents of a rival tax measure — both because he’s been busy raising money and because it’s been too soon.

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