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At least three dozen tortilla shops have joined in the
``The disappearances in
The wrappers include a phone number for reporting disappearances or sightings of missing people.
The campaign started this week, and has been welcomed by shopkeepers and customers in the violence-wracked border city of
``The truth is a lot of people don't know about the missing young women _ we are always the last to find out _ so I think the governor had a good idea when he started this campaign to help families find missing people,'' said the owner of a Ciudad Juarez tortilla shop who did not want her identity revealed for fear of retaliation or extortion from the city's gangs.
A customer at the tortilla shop, who also didn't want her identity revealed, said the campaign could help.
``A lot of people don't have any way to watch TV or read the newspapers, they don't see the news, so this way they would at least know who to call or what to do in the case of a disappearance,'' she said.
Silvia Najera, spokeswoman for the
Women's rights activist Vicky Caraveo said she believes the women's killings of the 1990s and early 2000s haven't ended. Carveo said women matching the same profile of those earlier victims continue to disappear.