Big brands are selling smaller products for the same price and one of the many consumers noticing the differences and alerting others is not even enough to drive. Jared Goodman, 13, is half-teenager, half shopping sleuth.

"I usually feel cheated because I’m paying the same price for less of an item," Goldman told ABC News. "I usually look for labels that say ‘new and improved.’ Because that probably means the product’s been downsized."

Goldman is part of a growing army of shoppers who are fed up with what’s called "downsizing." Consumers from all over the country send their tips to Edgar Dworksy, the founder of ConsumerWorld.org, who posts the findings online...

Read more at ABC NEWS