It's the end of an era for "Two-Buck Chuck," the wine that earned a nickname and notoriety for its surprisingly low price.

For the past decade, shoppers at Trader Joe's stores in California have paid just $1.99 for a bottle of Charles Shaw shiraz or cabernet sauvignon. But the new price, $2.49, takes a little longer to roll off the tongue.

So what will the shoppers, who came up with the moniker "Two-Buck Chuck," call it now?

"Inflation Chuck," said Matt Tucker, 28, a cook from Santa Rosa.

"Upchuck," said Lisa Garrett, 50, of Stewarts Point, saying her suggestion reflects the price increase, not the wine's drinkability.

Read more at the Press Democrat